Popular rum brand Havana Club has launched its first spiced expression aimed at attracting millennial and generation Z drinkers. Brand owner Pernod Ricard hopes the new variant will appeal to both new and existing rum drinkers looking to explore the category. Image Source: Pernod Ricard Havana Club Cuban Spiced combines Cuban rum with “exotic flavors and warming spices” to create a new flavor profile. “The concept behind Havana Club Cuban Spiced was to create a product which would appeal to a growing audience of spiced fans while also celebrating our renowned double aged rum for which we are famous,” Havana Club International Global Marketing Director Anne Martin told The Drinks Business. “We know that more than two-thirds of young adults that purchase rum opt for spiced [Dunnhumby data] offerings so we have created a fusion of exotic flavors that will appeal to these drinkers.” Havana Club Cuban Spiced features flavors of sweet vanilla, aromatic spice, guava, toasted coconut, and fresh pineapple. The bottle is described as “gender-neutral” by the company and has been designed to stand out on the shelf and in the glass. “The result is a perfectly balanced offering that’s tropical on the nose, sweet on the palate, and finished off with warming spices and hints of nutmeg and cardamom for a delightfully warming edge,” said Martin. The booming rum market has become an increasing focus of Pernod Ricard globally, with the company recently announcing it will become the owner of Colombian rum brand La Hechicera (“The Enchantress”). Havana Club Cuban Spiced has a 35% ABV and will be available from March 15 in the UK at a recommended retail price of £22 ($30.50 USD), and will be rolled out globally soon after. For more information on the brand visit Pernod Ricard or the Havana Club websites.
See more about - Daniel Ricciardo launches wine collection
Popular rum brand Havana Club has launched its first spiced expression aimed at attracting millennial and generation Z drinkers. Brand owner Pernod Ricard hopes the new variant will appeal to both new and existing rum drinkers looking to explore the category. Image Source: Pernod Ricard Havana Club Cuban Spiced combines Cuban rum with “exotic flavors and warming spices” to create a new flavor profile. “The concept behind Havana Club Cuban Spiced was to create a product which would appeal to a growing audience of spiced fans while also celebrating our renowned double aged rum for which we are famous,” Havana Club International Global Marketing Director Anne Martin told The Drinks Business. “We know that more than two-thirds of young adults that purchase rum opt for spiced [Dunnhumby data] offerings so we have created a fusion of exotic flavors that will appeal to these drinkers.” Havana Club Cuban Spiced features flavors of sweet vanilla, aromatic spice, guava, toasted coconut, and fresh pineapple. The bottle is described as “gender-neutral” by the company and has been designed to stand out on the shelf and in the glass. “The result is a perfectly balanced offering that’s tropical on the nose, sweet on the palate, and finished off with warming spices and hints of nutmeg and cardamom for a delightfully warming edge,” said Martin. The booming rum market has become an increasing focus of Pernod Ricard globally, with the company recently announcing it will become the owner of Colombian rum brand La Hechicera (“The Enchantress”). Havana Club Cuban Spiced has a 35% ABV and will be available from March 15 in the UK at a recommended retail price of £22 ($30.50 USD), and will be rolled out globally soon after. For more information on the brand visit Pernod Ricard or the Havana Club websites.
See more about - Daniel Ricciardo launches wine collection
Popular rum brand Havana Club has launched its first spiced expression aimed at attracting millennial and generation Z drinkers.
Brand owner Pernod Ricard hopes the new variant will appeal to both new and existing rum drinkers looking to explore the category.
Image Source: Pernod Ricard
Havana Club Cuban Spiced combines Cuban rum with “exotic flavors and warming spices” to create a new flavor profile.
“The concept behind Havana Club Cuban Spiced was to create a product which would appeal to a growing audience of spiced fans while also celebrating our renowned double aged rum for which we are famous,” Havana Club International Global Marketing Director Anne Martin told The Drinks Business.
“We know that more than two-thirds of young adults that purchase rum opt for spiced [Dunnhumby data] offerings so we have created a fusion of exotic flavors that will appeal to these drinkers.”
Havana Club Cuban Spiced features flavors of sweet vanilla, aromatic spice, guava, toasted coconut, and fresh pineapple. The bottle is described as “gender-neutral” by the company and has been designed to stand out on the shelf and in the glass.
“The result is a perfectly balanced offering that’s tropical on the nose, sweet on the palate, and finished off with warming spices and hints of nutmeg and cardamom for a delightfully warming edge,” said Martin.
The booming rum market has become an increasing focus of Pernod Ricard globally, with the company recently announcing it will become the owner of Colombian rum brand La Hechicera (“The Enchantress”).
Havana Club Cuban Spiced has a 35% ABV and will be available from March 15 in the UK at a recommended retail price of £22 ($30.50 USD), and will be rolled out globally soon after.
For more information on the brand visit Pernod Ricard or the Havana Club websites.
See more about - Daniel Ricciardo launches wine collection
See more about - Daniel Ricciardo launches wine collection
